Classic On-Purpose® Business Minute
Leadership of an organization carries responsibilities. Having been a business advisor and strategic management consultant for more than a couple of decades, I can tell you the single, simplest, most overlooked root of more problems in organizations is the failure to articulate, communicate, and execute based on the purpose of the organization (Po). Its absence is massively expensive; its presence nourishes the corporate culture for productive and efficient growth in people and profits.
Someone in charge, however, has to care. Is that you?
This lack of deep strategic clarity muddles every aspect of the organization. People, process, performance, profits, customer service, and operations are just a few of the functional areas informed by a potent, simple, two-word purpose statement.
Yet, purpose statements are amazingly misunderstood, unappreciated, and under-engaged. In businesses, I've seen the benefit of the leadership team knowing and executing on their purpose produce a 25% or more increase in sales and even greater percentage increases in profits.
Are you finally ready to set a strategic cornerstone and write your purpose statement? Remember, it is just a beginning, but an essential start. I recommend clients first write their personal purpose statement. Good news – today at 12:05 PM I'm offering a free introductory teleseminar based on The On-Purpose Person. You need to be registered in advance to be on the live call and web site. (The link below has been updated to reference our January 5, 2011 event.)
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