Making money or making a difference captures the crux of the dilemma where many of us in business live. It isn't an "either or" question. It is a "both and" matter. Which way do you tilt?
Candidly, I've been to the extreme "making a difference" side of the equation for many years. As such, I risk my business, finances, and capacity to grow. With the tagline for On-Purpose® being "Be Yourself. Prosper. Make A Difference" you can see my tendency.
Early in my career I was money driven. I actually made lots of money at different times, but I lost lots of money, too, thank in large part to an ugly business partnership divorce. Making bad deals with other money hungry people created a series of get-rich quick efforts that rarely panned out. Finding myself in too many ethically compromising situations my spirit was disturbed. I decided that my best strategy for sleep and health was a wide margin from all borderline business dealings. That was 1987.
The week of April 24–28, 2012, the fruit of my decision came to life in a humbling manner. We launched The On-Purpose Person on Kindle (www.oppkindle.com) with a free promotion, along with a free webcast called The Power of a 2-Word Purpose Statement.
Wow! My family, fans, friends, and clients came through in an outpouring of returned generosity and support. In the first 48 hours, over 13,000 souls downloaded The On-Purpose Person in the Kindle free market. 72 hours later over 32,539 souls had downloaded The On-Purpose Person during the campaign. This rocketed the message to the Kindle free top of the charts:
- #5 in all titles
- #1 in all non-fiction
- #1 Business
- #1 Leadership
- #1 Personal Growth
- #1 Transformation
- #1 Self Help
- #1 Religion and Spirituality
- #1 How to & Advice
- And more!
Julie Holzmann (Discovering Beauty) and I (Being On-Purpose) have worked together for over ten years. She sent me the closing clip of George Bailey (Jimmy Stewart) from It's A Wonderful Life. In the scene all of George's neighbors learn he may have to close the bank and they all pool their money to help. Now I knew what that felt like.
For 25 years, I've faithfully nourished the concept of purpose and pioneered being On-Purpose® only to see many others leverage (often poorly) the labor and reap the fruit. I've held, however, to the scripture that teaches, "The harvest is plentiful. The workers are few."
I welcome my co-labors with open arms. Tuesday as the download count mounted past 1,000, then 2,000, then 5,000, and Wednesday climbed to 10,000 and 11,000 our George Bailey moment, as Julie so aptly called it, came to life. A few tears have been shed in appreciation and awe since.
Our small team here deserves so much credit. Julie works with me on communications. Cheryl helps with the office and keeping track of my distractible nature. Mary Tomlinson, my business partner, has taken this message into companies for more than 12 years. Mary Dominguez recognized how to leverage the opportunity with Kindle and brought needed energy and social media effort to the equation. We've partnered with technologies from Kudu Publishing, Constant Contact, Xiosoft Instant Teleseminar, Facebook, Twitter, LinkedIn, Amazon.com, Apple Inc., 37 Signals, Copyblogger, and more to pull off this launch. My intercessor, Mary R., brought the ultimate in "high" tech—prayer.
The likes of Seth Godin, Rick Radditz, David Bush, Greg Voisen, and Sandy Shugart and more shared the promotion with their email lists. What a team effort.
The generosity of others is the gift that pushed the launch into the 5-figures and top ranking. Too many people to mention here. You know who you are and how your contribution counted.
So what's next? The On-Purpose Leader Experience gives each participant the opportunity to walk in the steps outlined in the book. Raise the trajectory of your life, enroll today at: www.onpurposeleadership.com. Starts Tuesday, Sept. 24. Advanced registration is very important.
Thanks all for your trust! Be Yourself. Prosper. Make A Difference!