CAUTION: The text that follows may disturb and upset you, especially later in the article. The words are offered in the spirit of truth in love. If you are offended or hurt, then you needed to read them more than you understand right now.
The integration of your personal brand and personal identity will improve both your life and your work life. Invest some time to learn how to anchor your personal brand in the bedrock of your being. Your life will prosper and the world will be a better place because of you.
The desire, ability, and effort to be authentic requires us to overcome the natural decay or decline within us. In other words, being reactive, negative, and pessimistic is easy. This "laziness about life" is like emotional gravity that's relentlessly pulling our spirits downward into a dark place. Given this force of nature, a decision to be true followed by effort is needed to stand into our authentic selves.
The marketplace is tough enough as it is. When we're trying to "fake it until we make it" we are inauthentic—merely actors playing the role of some fictional character crafted in the deceit of our mind's making. The script can only work so far until soon our sense of self, right and wrong, and how to make honorable decisions is so compromised that we lose our moral center. When we no longer know who we are, we can no longer trust or develop our instinct and conscience.
Living in a false construct is destructive. We're set up for the fall personally or professionally or both. Living a lie always comes with a price. Covering up our inauthenticity invariably exacerbates the problems to ourselves and for others into full bloom. "Nipping it in the bud" has always been sage advice.
Now is the time to assess your personal brand, especially the image you portray. Soul searching is truly good for the soul and good for business.
Patience, trust, honesty, action, perspective, and calm are some of the hallmarks of authentic leaders. These are inner traits some of which are hard-wired into us at birth. Most, however, are etched through the blessed pain of mistakes made, forgiveness sought, redemption made, and lessons learned.
Instinctively, you likely sense the trajectory of your high risk, low reward behavior is fraught to fail because of your denial of the inevitable consequences. If living lies are running your life, then making the tough shift of diverting from your present course is in order.
Do a gut check. For example, the physical world reveals spiritual truths. Look at your waist. If you've got excess inches around your belly then here's a clue—you're living a lie that somehow your self-inflicted over-indulgence will not affect your health. RIght! Guess again.
How do I know about this inauthentic personal brand of living a lie? Look at my chipmunk checks back in 2008 and me today. Who was headed for heart disease, high blood pressure, or type 2 diabetes? I was on the inevitable downward trajectory from bad habits, poor choices, and lack of understanding. That was the easy part to fix! It was the software programming within my mind and emotions that was the greater challenge.
How could I be on-purpose carrying around a 50-pound load every day? How much more authentic am I when I'm not self-inflicting harm? How could I expect to prosper the planet when I was damaging and endangering myself? The burden of excess weight dragged me down physically which affected my mind, spirit, and opportunities.
Are you ready to reverse and renew your life? Have you reached the breaking point where the price of living a lie spoken upon you or self-manufactured and maintained has become a string of overwhelming lies that fray the very soul of your authenticity and identity? Reach out for help now. Recalibrate and realign the trajectory of your life. Time can be an enemy that reveals or a friend who heals. Begin the healing!
Reclaim your true identity. Here are practical next step suggestions:
- Re-Read The On-Purpose Person.
- Download the free Discovery Guide and figure out what matters most to you.
- Get one-on-one coaching from a Life Coach of your choice or from me.
- Get on the path to being healthy. If you know a Health Coach contact him or her. If you want to talk with one, contact me and I'll coach you in the program that helped me lose 50 pounds or I'll refer you to a Health Coach on our team.
The tag line of On-Purpose begins with "Be Yourself." Incorporate this simple statement into your decision making. The less you pose, the more you will be and become the authentic leader of your life you know you are.
This On-Purpose Minute is a contribution I made to a monthly online leadership journal called The New Face of Leadership Magazine, published by my colleague and friend Dr. Stephanie Parson of Crowned Grace International.